
Office productivity suite Zoho removed the need to create an account to use their services today - you can now log in to any of their products using a Google or Yahoo account. Sign in is completed via Yahoo's and Google's authentication APIs.
Interesting that they picked Google, which is their numer 1 competitor.
Interesting but I'd be more interested if it was through OpenID.
I asked Zoho evangelist Raju Vegesna why they don't just adopt OpenID to handle authentications instead. He says they will, soon, but also want to integrate directly with the most requested third parties to address users immediate needs (and it is still a pain to log in with OpenID). Vegesna also says they may integrate directly with other third parties, such as Microsoft and Facebook, in the future as well based on user requests.
Zoho only sacrificed that part of the business because they're hoping to get acquired by Google =) Trust me. I'm working with a Zoho competitor.
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